In this final module, we guide you through creating effective, coordinated ad strategies to meet your business objectives, such as increasing profits or visibility. Astra’s unique approach allows your campaigns to collaborate by sharing data, enhancing overall results.

Step-by-Step Strategy Creation:

Select Your Ad Type: Begin with Sponsored Product Ads, which are highly effective for increasing sales and traffic on Amazon.
Choose a Strategy Name: Name your strategy based on the product or category you’re advertising.
Pick Your Algorithm: Select the algorithm that aligns with your goal:
- Constant Fixed Bid Algorithm: Best for new products with little data or low sales. Focus on gathering data by setting an average bid.
- Monthly Budget Algorithm: Ideal for scaling products with steady sales, optimizing for sales volume within a set budget.
- ACoS Target Algorithm: For maximizing profit by optimizing towards a specific ACoS goal.
Set Your Budget: Set a daily or monthly budget based on your algorithm. This helps Astra optimize your strategy for cost efficiency.
Select Your Products: Choose the ASINs (products) you want to advertise or add product groups to speed up the process.
Create and Optimize: Click "Create Strategy" once everything is set. Astra will start optimizing your campaigns based on the selected algorithm.

Algorithm Breakdown:

Constant Fixed Bid: Best for new products. Set a higher bid initially to gain traction and gather data.
Monthly Budget: Suitable for scaling existing products with a clear budget in mind.
ACoS Target: Focuses on profitability. Gradually reduce your ACoS target by 3-5% to optimize for better profit margins.

Remember, Astra syncs with historical data, so even if you’ve previously run ads outside the platform, Astra can optimize based on existing performance data.

Now, you’re ready to implement a winning strategy that supports your Amazon goals! Next, we’ll cover more specialized strategies in the upcoming module.