IN THIS LESSON:

We dive deep into Astra's Dashboard Suite, the central hub for monitoring, analyzing, and optimizing your advertising efforts.

Key Features:

  • Unified View: See a clear, big-picture view of key advertising metrics and overall sales performance across all your marketplaces and accounts.

  • Customization is Key: Focus on the metrics that matter most to you. Visualize data over any timeframe for easy comparison and identify trends.

  • Compare & Conquer: Analyze changes in performance over time and see how campaign adjustments directly impact your results with the Events Toggle.

  • Multi-Account Management: Switch between accounts and marketplaces with ease, allowing you to manage everything from one central location.

  • Filter & Group Data: Tailor your data view by filtering and grouping by marketplace, account name, or other relevant criteria.

  • Historical Advantage: Track up to two years of historical data, including non-Astra campaigns, for a comprehensive view of your advertising journey.