Video 7: The Insights Tab & Dayparting

1. Overview Section: Displays strategy-level performance metrics in tables and charts for comparison. You can view ad performance by metric (Ex. ACOS, CPC, Ad Spend, Ad Sales, etc) and by ad type (Sponsored Products, Brands, Display). This lets you identify and prioritize high-performing strategies and underutilized ad types.

2. Traffic Analysis: Shows top-performing keywords and targets, helping refine campaigns and listings. Filter data by product to spot profitable targets for specific ASINs, then focus on high-converting keywords to boost visibility and sales.

3. Profit & Loss (P&L): A downloadable report simplifies accounting, offering breakdowns of sales, expenses, and profitability.

4. Hourly Stats & Day-Parting: Analyzes hourly performance to identify when ads are most effective. You can set day-parting schedules, pausing ads during slow hours to save budget and increase profit.

These insights help refine ad targeting, maximize ROI, and improve overall campaign efficiency.