Video 6: Products Tab - Unlock Analytics

The Products Tab is your data goldmine, offering a comprehensive view of your product performance and empowering you to make informed decisions.

Key Features:

• Sales & Advertising Insights: Dive deep into product-level sales and advertising data, including standard metrics and Astra's unique custom metrics like TACOS and Ad Sales Share for a holistic view of profitability.

• Inventory Management: Track stock levels, sales history, and estimated days of supply to ensure optimal inventory levels and prevent stockouts with “Pause Advertising Thresholds”.

• Catalog: Input your cost of goods sold to calculate accurate profit margins and identify high-performing products.

• Product Organization: Group similar products for efficient analysis and campaign management with the Product Group feature.

By leveraging the Products Tab, you can identify top-performing products, optimize inventory, and make data-driven decisions to boost your overall business performance.