Training Course
Module 2: Learning the Controls

Video 8: The Tools Tab

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  1. Segments: Create custom keyword or product target groups for focused analysis and ads. Segments are reusable across Astra, saving time on setups.

  2. Search Trends: Track keyword popularity over time to catch trends early.

  3. Keyword & Product Trackers: Monitor keyword ranks and product performance, including competitors’ rankings and Best Seller Rank (BSR).

  4. Share of Voice: Measure your brand’s visibility vs. competitors for tracked keywords.

  5. Product & Account 360: Customizable dashboards showing KPIs, performance insights, and shareable reports on the product and account level. Great to share with your team, stakeholders, and agency clients.

These tools enhance Astra’s AI-powered insights, giving users detailed control over data analysis and strategy refinement.