Video 5: Intro to Strategies + How Astra’s AI works

Astra's unique approach to campaign management sets it apart from traditional PPC tools. Instead of individual campaigns, Astra utilizes strategies – a collection of interconnected campaigns working together to achieve specific goals.

Key Features:

• Automated Campaign Creation: Astra automatically builds a portfolio of campaigns (auto, phrase, exact, product targeting) within each strategy, optimizing their roles for maximum performance.

• Intelligent Campaign Management: Astra continuously analyzes campaign performance, migrating top-performing keywords and product targets to exact match and product targeting campaigns for focused optimization.

• Collaborative Campaigns: Astra's campaigns work together, with auto and phrase campaigns exploring new opportunities while exact match and product targeting campaigns focus on high-performing elements.

• Advanced Automation: Beyond bid adjustments, Astra handles campaign restructuring, negative targeting, and keyword optimization, freeing you up to focus on bigger-picture strategy.

By automating these complex tasks, Astra empowers you to achieve exceptional results while minimizing your time investment.