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How to run a lightning deal on Amazon?
Ellen Oh Ellen Oh

How to run a lightning deal on Amazon?

To run a Lightning Deal on Amazon, log into Seller Central and check product eligibility under the "Lightning Deals" section. Choose eligible products, set deal details like price and quantity, then submit for review. Once approved, enjoy increased visibility and boosted sales on Amazon’s Deals page.

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How to create successful pricing strategy on Amazon?
Han Li Han Li

How to create successful pricing strategy on Amazon?

To create a successful Amazon pricing strategy, start with thorough competitor analysis and market research. Factor in all costs, set profit margins, and use dynamic pricing tools. Focus on Buy Box eligibility, offer free shipping or Prime, and test pricing with A/B tests. Regularly optimize for profitability and competitiveness.

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