The 10 Best Amazon PPC Advertising Software and Tools in 2025

Rather than testing out dozens of software options, we focused on the top 10 Amazon PPC tools of 2025. The ones that actually move the needle. Each tool brings something different, from smarter automation to deeper analytics and AI-driven optimization.

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We reviewed over 20 Amazon PPC tools to find the ones that truly stand out. Our evaluation focused on:

Automation:
In 2025, the best PPC tools should take the busywork off your plate. From campaign creation and keyword research to bid and budget optimization, the right software should streamline your entire ad workflow so you can focus on growth, not micromanaging ads.

Optimization & Performance:
Great PPC tools don’t just automate tasks. They help your ads perform better. We looked for platforms that fine-tune bids in real time, improve targeting, and use data to increase ROI while cutting wasted spend.

AI and Machine Learning Capabilities:
The strongest tools now use AI and Machine Learning to make smarter, faster optimization decisions. By learning from your data and adapting to performance trends, newer technology can manage campaigns more effectively than any rule-based system.

Analytics & Reporting:
Clear data leads to better decisions. The top tools make it easy to track metrics like ROAS, ACOS, TACOS, and CTR without spending hours in spreadsheets. Good reporting helps you spot trends, find opportunities, and take action quickly.

Ad Scheduling (Dayparting):
Timing matters. A good PPC tool should let you set custom Ad schedules, pausing campaigns during slower periods of the day, and ramping up during peak traffic hours when conversion potential is the highest.

Flexibility & Control:
Whether you want a fully automated setup or prefer to fine-tune things yourself, the best tools give you the flexibility to adjust your level of automation to suit your strategy and comfort level.

Pricing:
Good software should fit your budget and scale with your business. We looked for tools with transparent, fair pricing that deliver solid value for sellers of all sizes.

Customer Support:
A strong PPC tool should be backed by equally strong support. We valued companies that offer helpful onboarding, clear documentation, and responsive customer service to help you get results faster.

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1. Astra by Sellrbox

Best Overall Amazon PPC Tool for 2025

Astra takes the #1 spot in 2025 for one clear reason: it automates the entire Amazon advertising workflow while keeping sellers fully in control. Most PPC tools focus on only a few aspects of the advertising process. Astra goes further, handling keyword research, campaign creation, dayparting, negative targeting, and deep analytics, powered by advanced AI that adapts to your goals. The result is better performance, less time wasted, and a platform that thinks the way top advertisers do.

What truly sets Astra apart is how aligned it is with your success. Instead of charging a flat fee or a percentage of ad spend like most tools, Astra’s pricing is tied to managed ad revenue, meaning you only pay more when you actually generate more sales. Combine that with a responsive support and customer success team that actively helps optimize your setup, and you get a tool that feels less like software and more like a partner.

Full Ad Workflow Automation

Astra covers every step of Amazon advertising: keyword discovery, campaign setup, bid & budget optimization, negative keyword management, and ad scheduling. It supports Sponsored Products, Sponsored Brands, Sponsored Display, AMC, and DSP, giving you a single platform to manage your entire funnel. Many tools stop at bid automation; Astra builds, manages, and optimizes campaigns continuously based on live data.

Smarter AI Algorithms

Astra’s AI runs on three goal-based optimization modes: Profit (ACOS Target), Sales (Monthly Budget Target), and Visibility (Constant Bid). Each is tuned for a specific business outcome. Profit mode maximizes margin by adjusting bids and budgets based on ACOS and TACOS trends. Sales mode prioritizes volume and growth. Visibility mode focuses on rank building, gathering initial data, and top-of-funnel exposure. Under the hood, Astra’s algorithms analyze real-time performance data, keyword competition, and seasonality to make precision-level bid and budget adjustments automatically.

Most PPC software still operates on rule-based logic: “if ACOS > X, lower bid by Y.” Astra goes further. It learns from trends over time, identifying opportunities humans might miss, and adjusting dynamically across hundreds of data points. That’s what drives consistent, compounding performance gains.

Flexible Automation

Astra offers a rare blend of automation and flexibility. You can automate everything or keep things semi-manual, tuning campaigns, ASINs, or keywords as you like. We love this flexibility because it fits both new sellers and advanced strategists. You can scale automation at your own pace while still having access to every metric and manual lever if needed.

Intelligent Ad Scheduling (Dayparting)

Performance changes throughout the day, and Astra adapts automatically. Its built-in dayparting engine allows you to set scheduled to pause ads during low-performing hours and increas bids during peak conversion windows. This helps you capture more profitable traffic while eliminating wasted spend.

Dayparting

Demand fluctuates throughout the day, and so should your bid strategy. Astra’s Dayparting allows you to pause ads during the least effective hours of the day, saving you money and maximizing profit.

Advanced Analytics & Reporting

Astra’s reporting suite gives you a complete view of performance. You can track ROAS, ACOS, TACOS (even per ASIN), keyword rank, ad share, and everything else you could think of… all in real time. Dashboards are customizable by product, campaign, or account, making it easy to share insights across teams or clients. For agencies and brands managing multiple markets, Astra’s consolidated reporting removes the usual chaos of spreadsheets and manual exports.

Hourly Bid Adjustment

Bid prices fluctuate throughout the day. Astra automatically changes bids every few hours based on current market trends.

Ease of Use & Support

Despite its advanced capabilities, Astra’s interface is intuitive and straightforward. Setup takes minutes, not hours. You’ll find in-app guides, training videos, and a responsive customer success team that genuinely helps you get the most out of the platform — not just answer tickets. Sellers consistently highlight Astra’s support as one of its biggest strengths.

Transparent, Performance-Based Pricing

Most PPC tools charge a percentage of ad spend, which means they profit even when your campaigns don’t. Astra flips that model. Its pricing is based on ad revenue, so you only pay more when your ads generate more sales. This keeps incentives aligned and ensures you’re getting actual return, not inflated metrics. Every plan comes with a 30-day free trial (no credit card required), letting you test all features before committing.

Pros

• + Full automation capability.
• + Superior AI for smarter decision making and better results.
• + Flexibility between AI automation and manual control.
• + Ad scheduling (Dayparting).
• + In-Depth analytics.
• + Exceptional support and onboarding experience.
• + Transparent & performance based pricing.

Cons

• - Amazon-Only, does not yet support Other platforms like Walmart.
• - Slightly steeper learning curve than other softwares.

2. Helium 10

Helium 10’s Adtomic is a solid PPC tool built for partial automation, but it’s real benefit is that it’s embedded in Helium’s broader suite, so you get seamless access to product research, listing tools, and analytics, something most PPC-only tools can’t offer.

Automation & Workflow

Adtomic automates bid adjustments, keyword harvesting, and negative keyword suggestions, but doesn't fully automate every step (campaign creation, reorganization) without manual setup. You often need to define rules, review recommendations, or approve changes.

Algorithms & Strategy

It combines rule-based logic with AI signal weighting. Adtomic’s algorithms help stabilize campaigns and suggest optimizations, but major strategy moves still require human judgment.

Analytics & Reporting

Adtomic’s dashboard is polished and intuitive. You get clear views into ACOS, ROAS, spend, keyword-level performance, plus integration with Helium’s existing analytics stack.

Customer Support & Education

Because it’s part of Helium’s ecosystem, you get robust tutorials, webinars, and a strong knowledge base backing it. Many users appreciate the Helium community and learning resources.

Pricing & ROI Fit

Adtomic is only available on higher-tier Helium 10 plans (Diamond or equivalent), which means you pay a premium, even before you turn it on. That said, for sellers already paying for Helium 10’s suite, it's a compelling add-on.

Pros

• + Integrates with Helium 10's extensive tool library.
• + Useful for maintaining steady campaigns with manual control.
• + Clean UI and solid support resources.

Cons

• - Lacks advanced automation features
• - Requires significant manual input for optimization
• - Many features are locked behind the $279/month Diamond Plan.

3. Jungle Scout

Jungle Scout is a tool for enterprise-level Amazon sellers, combining market intelligence with advertising management. While it offers valuable insights and automation, its pricing and occasional limitations in data accuracy may make it less appealing for some.

Full Workflow Automation
Cobalt streamlines advertising with automation features, but its tools lean more toward enabling strategic adjustments than fully autonomous campaign management, lacking automation capabilities for campaign creation, keyword migration, negative targeting to name a few.

Enhanced Algorithms
Jungle Scout Cobalt’s algorithms focus on maintaining stable campaigns but lack the sophistication for growth strategies like ranking or visibility. They work well for efficiency but require manual input for more dynamic objectives.

Analytics & Reporting
The platform excels in analytics, offering comprehensive insights into competitor pricing, product performance, and market trends. However, some users have noted occasional discrepancies in data accuracy, especially for variant ASINs.

Customer Support
Jungle Scout offers robust support, including tutorials and a knowledgeable team.

Affordability
Cobalt is designed for enterprise users, making it inaccessible for smaller sellers or those without a substantial advertising budget.

Pros

• + Advanced analytics and research tools
• + User-friendly interface.
• + Strong market / product intelligence.
• + Intuitive interface and learning support.

Cons

• - Limited automation for campaign optimization
• - Higher cost relative to similar tools
• - Some occasional data accuracy issues.
• - No free trial; only a 7-day money-back guarantee.

4. Quartile

Quartile is an AI-driven PPC automation tool aimed at improving Amazon advertising performance. It’s built as a hyrbid: algorithm meets hands-on management. While it offers strong automation and reporting features, its pricing model and lack of transparency can be problematic, especially for smaller sellers or those seeking more control.

Automation & Workflow
Quartile utilizes AI and machine learning to automate bid adjustments and campaign management, aiming to maximize performance with minimal manual intervention. It supports the “single keyword / single ASIN / single match type” structure to maximize control.

Algorithms & Strategy
Their newer feature, Quartile Versa, lets you combine custom rules with AI, so you don’t lose control as automation scales. They also support cross-ad products (PPC, DSP, AMC), letting you optimize across the full funnel.

Enhanced Algorithms
While Quartile focuses on goal-oriented optimization, it doesn’t offer the tailored algorithms Astra provides for specific objectives like profitability, visibility, or sales growth.

Analytics & Reporting
Offers robust analytics with insights into performance metrics and campaign effectiveness. Users often praise the reporting.

Pricing & Onboarding
You’ll likely pay a premium; pricing often by quote. Onboarding can take a few weeks of data ingestion before you see any momentum building..

Pros

• + AI-driven automation simplifies campaign management.
• + Detailed reporting offers valuable performance insights.
• + Flexible rules + AI hybrid (Versa)

Cons

• - Less transparency into black-box AI decisions.
• - Cost and onboarding overhead for smaller sellers.
• - Sometimes a learning curve in aligning tool + strategy.

5. Perpetua

Perpetua provides AI-driven automation for Amazon PPC campaigns, offering strong optimization tools but falling short in areas like control and flexibility. Its pricing and occasional bugs can be challenging, especially for smaller sellers.

Automation & Workflow
Perpetua automates keyword bids, budget shifts, and some campaign adjustments. But deeper structural changes (reallocating campaigns, negative migrations, radical restructuring) need manual effort.

Algorithms & Strategy
It’s powerful, but users sometimes see it as a “black box” — you may not always see why a particular adjustment occurred. That’s the trade-off for heavy automation pushing. It tends to optimize toward ACOS and sales mix, not always ranking or full TACOS considerations.

Analytics & Reporting
You’ll get solid metric dashboards (ROAS, ACOS, conversions), but the customization depth lags behind leaders in the space.

Support & Reliability
Generally responsive, though some users mention occasional bugs or slow resolution for complex issues.

Pricing & Suitability
Better suited for mid-sized sellers whose campaigns are already somewhat optimized. For small or unstructured accounts, it might feel less controllable.

Pros

• + Automates key PPC tasks, saving time.
• + Effectice optimization for ACoS and sales performance.

Cons

• -Limited transparency and control over AI-driven strategies.
• - Lack of flexibility in reporting and customization.
• - High pricing, especially for smaller sellers.
• - Occasional bugs and inconsistent customer support.

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6. BidX

BidX is a PPC management tool popular among International Amazon sellers, offering customizable rule-based automation and a simplified campaign creator. If you like setting logical rules and having them execute, you’ll like BidX.

Automation & Workflow
Rule-based automation for bids, keyword adjustments, and budget pacing. You write the logic; it runs. But it doesn’t “learn” beyond that.

Algorithms & Strategy
No ML, no self-evolution, pure rule engine. Reliable and predictable, but not adaptive.

Analytics & Reporting
Has dashboards and performance monitoring, but not heavyweight in insights or predictive modeling.g

Customer Support
BidX offers localized support and managed service options, but the level of assistance may not meet the needs of sellers requiring hands-on guidance or proactive campaign adjustments.

Pricing & Scale
Starting at $495/month plus a percentage of ad spend, BidX’s pricing model can become expensive, especially for sellers with high advertising budgets.

Pros

• + rule-based automation for customized bid management
• + Customizable Analytics
• + Simplified campaign creation

Cons

• - Limited automation
• - Lacks the flexibility of AI-Driven systems
• - Pricing is steep

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7. SellerBoard

SellerBoard isn’t really a PPC tool, but we thought it was worth including based on it’s popularity. It's a profitability, analytics, and data dashboard, but it works as a companion or sanity check to ad tools..

Analytics & Reporting
Very strong for financial metrics. If your focus is controlling margin, ROI, and P&L, SellerBoard is one of the best here.

Support & Usability
Clean UI, good documentation, approachable for sellers who aren’t deep into PPC.

Pricing & Role
Affordable. It’s meant as a complement to PPC tools, not a replacement.

Pros

• + Exceptional profit analytics.
• + User-friendly interface.
• + Affordable.

Cons

• - Limited PPC features.
• - Not designed for PPC automation.
• - Lacks advanced PPC analytics.

8. Viral Launch

Viral Launch provides a mix of product intelligence and PPC management tools, offering rule-based automation for targeted campaigns. Viral Launch leans more to product discovery and launch tools; its PPC features are supportive, not core.

Automation & Workflow
Offers rule-based bidding adjustments and basic campaign controls. It doesn’t fully automate the workflow end-to-end.

Algorithms & Strategy
Focus is more on product ranking, visibility, and keyword momentum rather than deep ad optimization.

Analytics & Reporting
Strong in product/keyword research and trend analysis; the PPC reporting side is more basic.

Support & Resources
Excellent for new sellers: education, community, content around launching products.

Pricing & Access
PPC features are often locked behind premium plans, so you’ll need to upgrade for full access.

Pros

• + Strong for product launches.
• + Good keyword research tools.

Cons

• - Limited PPC automation and features.
• - Not focused on PPC analytics.
• - Higher cost for full feature access.

9. Teikametrics

Teikametrics supports Amazon, Walmart, and other marketplaces, making it appealing for larger brands that manage multi-channel campaigns.

Automation & Workflow
Its Flywheel platform automates bidding and budget pacing based on performance data. The system connects sales, inventory, and advertising data to make spend more efficient. For brands with multiple SKUs and marketplaces, this centralization is valuable — but setup can be time-consuming, and smaller sellers often find it more complex than necessary.

Algorithms & Strategy
Teikametrics uses proprietary algorithms to optimize bids and allocate spend intelligently. The catch: the system’s decision-making is largely opaque. Users frequently describe it as a “black box,” offering limited insight into why specific changes were made. That can be frustrating if you want hands-on control or detailed visibility.

Analytics & Reporting
Dashboards surface key metrics like ROAS, ACOS, and margin, plus cross-channel performance. The data is solid but often overwhelming — there’s a lot to interpret, and it takes time to learn which reports actually matter for your goals.

Customer Support & Strategy
Support quality varies depending on your plan. High-tier users get access to dedicated account strategists, while smaller accounts typically rely on ticket-based help. For many, the human “strategy layer” is what makes the tool valuable — but it’s locked behind higher pricing tiers.

Pricing & Fit
Teikametrics uses a hybrid pricing model, a flat monthly fee plus a percentage of ad spend. The downside is that you pay more as you spend more, regardless of whether your ROI improves. That misalignment can feel costly, especially for mid-size or newer sellers.

Pros

• + Supports multiple marketplaces (Amazon, Walmart, etc.).
• + AI automation combined with optional human guidance.
• + Comprehensive cross-channel analytics.

Cons

• - Complex setup and learning curve.
• - “Black box” automation with limited transparency.
• - Pricing scales with ad spend, not performance.

10. Sellozo

Sellozo focuses on making bid/keyword optimization accessible, without overwhelming features.

Automation & Workflow
Automates bid management, keyword adjustments, and targeting shifts. But like many mid-tier tools, full campaign building or strategic restructuring is manual.

Algorithms & Strategy
Adapts bids based on performance trends. It’s not as advanced as AI models from top-tier platforms, but good enough for many use cases.

Analytics & Reporting
Decent dashboards showing performance metrics. Less depth than enterprise tools, but solid for mid-level sellers.

Support & Usability
User-friendly UI, decent support, and training resources make it approachable.

Pricing & Access
Subscription-based. More advanced features available in higher plans.

Pros

• + Effective bid and keyword optimization.
• + User-friendly analytics.
• + Good customer support.

Cons

• - Limited automation in campaign creation.
• - Higher pricing for full features.
• - Less powerful algorithms than the top players.

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Our Takeaways

Rank	Tool	Starting Price	Free Trial	Best For	Limitations
1	Astra by Sellrbox	$119/month (Explorer Plan)	Yes (1-month Free Trial)	Sellers who want the most advanced AI-powered automation with accurate analytics. The Starter Plan includes a lot of features.	Limited to Amazon only. Does not support Walmart Online.
2	Helium 10	$39/month (Starter Plan)	Yes (Limited Free Plan)	Sellers who want a large versatile catalogue of tools.	Starter Plan is extremely limited in features. Advertising tool is rudimentary.
3	Jungle Scout	$49/month	No	Sellers focused on accurate reporting and detailed market data insights.	Starter Plan is extremely limited in thresholds. Does not have automatic keyword mining.
4	Perpetua	$250/month	No	Sellers who have a very large team and budget who want an established software that optimizes for big spending.	While reliable, it is expensive for features that are comparable to competitors.
5	Quartile	5% ad spend/month	No	Sellers who want an advertising solution for multi-platform sales: Amazon, Walmart, Shopify, Google, etc.	Unlike their other marketplace offerings, the Amazon software is relatively new and unproven.
6	BidX	$99/month	Yes (14-day Free Trial)	Agencies who need a software solution that is easily applicable to many accounts.	Their bidding algorithm is good, but lacks control features when manual override is required.
7	Sellerboard	$19/month	Yes (1-month Free Trial)	Small teams that want a rudimentary toolset that is affordable and can accomplish basic automation tasks.	Their automation features are not as effective as other brands.
8	Teikametrics	$99/month	Yes (1-month Free Trial)	Sellers who have a very large team and budget who want an established software that optimizes for big spending.	The starter plan is limited to $5K and below. Most sellers will pass this threshold quickly.
9	Sellozo	$149/month	Yes (14-day Free Trial)	Sellers who want a workhorse software that can handle most average daily tasks.	The UI is very unintuitive and difficult to navigate.
10	Viral Launch	$69/month	No	Sellers with a limited number of SKUs and prefer manual control over data.	The Starter Plan restricts sellers with average to large catalogs.

As Amazon’s advertising landscape becomes more competitive and data-driven, the gap between good campaigns and great ones increasingly comes down to the software behind them. Choosing the right PPC platform can determine how efficiently you scale, how profitably you operate, and how clearly you see what’s working.

Each tool on this list brings something valuable to the table, from Helium 10’s deep research integration to Quartile’s managed AI approach, but Astra stands out for combining everything sellers actually need into one platform. With complete workflow automation, adaptive AI algorithms, flexible control options, and transparent, performance-based pricing, Astra doesn’t just simplify PPC—it makes it smarter.

What separates Astra is alignment. It’s built by Amazon advertisers who understand the grind, priced around your results, not your spend, and backed by a support team that’s genuinely invested in your success.

Ready to see it in action?
Try Astra free for 30 days and experience how effortless, data-driven, and profitable Amazon advertising can be.