Astra’s interconnected strategies go beyond traditional PPC management by creating coordinated campaigns tailored to your business goals. Discover how custom algorithms for visibility, sales volume, and profitability can drive smarter Amazon PPC outcomes.

Discover how AI’s data-analyzing power transforms Amazon PPC campaigns, enabling smarter strategies, efficient ad spend, and higher returns. Learn how leveraging AI-driven insights can help you achieve your best PPC results yet.

To run a Lightning Deal on Amazon, log into Seller Central and check product eligibility under the "Lightning Deals" section. Choose eligible products, set deal details like price and quantity, then submit for review. Once approved, enjoy increased visibility and boosted sales on Amazon’s Deals page.

Hidden keywords in Amazon listings enhance product discoverability by including related terms not visible in titles or descriptions. To add them, access the Keywords tab in Seller Central. Focus on synonyms, abbreviations, and multi-word phrases, prioritizing the first 250 characters for indexing.

The FBA Small and Light program reduces fees for products under $10, weighing no more than 15 ounces. It offers free shipping and visibility to Prime members. Sellers benefit from lower fulfillment costs, increasing margins on small items. Enroll via Seller Central to optimize savings.

Amazon Social Media Promo Codes help boost sales by offering exclusive discounts via social media. Set up the promo in Seller Central, share the dedicated URL, and direct traffic to a discounted marketing page. Ideal for Amazon Brand Registry members targeting specific customer groups.

Join the Amazon Business Seller Program to expand your reach to business customers, showcase business pricing, and offer exclusive SKUs. Ensure you meet eligibility, hold a Professional subscription, and maintain high performance standards. Sign up in Seller Central to unlock these features.

To add the 'Works With Alexa' certification, ensure your smart home product meets Alexa integration standards. Submit your product for testing, pay the fees, and upon approval, display the badge to boost credibility and visibility. Use reviews to enhance customer confidence.

Maximize your success during Amazon Shopping Events by aligning deals with seasonal demand, utilizing Lightning Deals, and enhancing product listings with A+ Content. Plan inventory levels, increase Sponsored Product budgets, and leverage the traffic to gain reviews and boost sales.

To create high-converting A+ Content, use compelling visuals, persuasive copy, and highlight your product’s key benefits. Include high-quality images, storytelling, and customer testimonials. Ensure consistency with your brand, optimize for mobile, and regularly update content for best results.

To obtain Amazon's Climate Pledge Friendly certification via Compact by Design, ensure your products meet efficiency and waste reduction standards. Evaluate product designs, optimize packaging, gather documentation, and apply through Seller Central. Promote your certified products.

Explore the top challenges faced by Amazon sellers in PPC advertising in 2025 and how Astra AI's innovative solutions are designed to tackle these issues, ensuring enhanced profitability and strategic ad management.

Get ready for Amazon Prime Day with our comprehensive seller's checklist. Ensure your inventory, listings, pricing, and promotions are primed for one of the biggest sales events on Amazon to maximize your success.