Choosing the right Amazon PPC software can significantly impact how efficiently you scale ad spend and profitability. In this comparison of Quartile vs Astra, we evaluate both platforms across automation, performance, AI, analytics, and control to help Amazon sellers determine the best fit for their business in 2026.

Amazon advertising has become increasingly complex, and for most sellers and brands, manual campaign management is no longer sustainable. As ad spend grows and competition intensifies, Amazon PPC software has become essential for scaling efficiently, improving ROAS, and maintaining control over performance.

Two platforms frequently considered in this space are Quartile and Astra. While both aim to improve Amazon advertising outcomes, they take fundamentally different approaches to Amazon PPC automation, transparency, and advertiser control.

In this article, we provide a clear, unbiased comparison of Quartile vs Astra, examining how each platform handles campaign optimization, bidding automation, reporting, and strategic flexibility. Whether you’re a growing brand or an advanced advertiser evaluating alternatives, this guide is designed to help you determine which Amazon advertising software best aligns with your goals.

Our list of the 10 Best Amazon PPC Automation Tools in 2026.

How We Evaluated Quartile vs Astra

To provide a fair and practical comparison, we evaluated Quartile and Astra across the criteria that matter most when selecting Amazon PPC software. These factors reflect real-world advertiser needs, not marketing claims.

Evaluation Criteria

Automation:
In 2025, the best PPC tools should take the busywork off your plate. From campaign creation and keyword research to bid and budget optimization, the right software should streamline your entire ad workflow so you can focus on growth, not micromanaging ads.

Optimization & Performance:
Great PPC tools don’t just automate tasks. They help your ads perform better. We looked for platforms that fine-tune bids in real time, improve targeting, and use data to increase ROI while cutting wasted spend.

AI and Machine Learning Capabilities:
The strongest tools now use AI and Machine Learning to make smarter, faster optimization decisions. By learning from your data and adapting to performance trends, newer technology can manage campaigns more effectively than any rule-based system.

Analytics & Reporting:
Clear data leads to better decisions. The top tools make it easy to track metrics like ROAS, ACOS, TACOS, and CTR without spending hours in spreadsheets. Good reporting helps you spot trends, find opportunities, and take action quickly.

Ad Scheduling (Dayparting):
Timing matters. A good PPC tool should let you set custom Ad schedules, pausing campaigns during slower periods of the day, and ramping up during peak traffic hours when conversion potential is the highest.

Flexibility & Control:
Whether you want a fully automated setup or prefer to fine-tune things yourself, the best tools give you the flexibility to adjust your level of automation to suit your strategy and comfort level.

Pricing:
Good software should fit your budget and scale with your business. We looked for tools with transparent, fair pricing that deliver solid value for sellers of all sizes.

Customer Support:
A strong PPC tool should be backed by equally strong support. We valued companies that offer helpful onboarding, clear documentation, and responsive customer service to help you get results faster.

Key Takeaways

Insight-driven vs automation-driven — Astra focuses on analytics, clarity, and decision intelligence, while Quartile is built around fully automated Amazon PPC execution.
Different optimization philosophies — Astra empowers sellers to understand and guide strategy, whereas Quartile emphasizes hands-off, AI-managed performance optimization.
Control vs efficiency trade-off — Sellers who want transparency and flexibility often gravitate toward Astra, while brands prioritizing efficiency at scale may prefer Quartile.
Best fit depends on scale — Astra is typically more accessible for small to mid-size sellers, while Quartile is commonly used by large brands and retailers with significant ad spend.

The right choice comes down to whether you value insight-led decision-making or fully automated execution.

Table of Contents

Key Takeaways
How We Evaluated These Amazon PPC Platforms
Astra Overview
Quartile Overview
Side-by-Side Comparison
Which Amazon PPC Software Should You Choose?

Astra by Sellrbox

Full Ad Workflow Automation

Astra covers every step of Amazon advertising: keyword discovery, campaign setup, bid & budget optimization, negative keyword management, and ad scheduling. It supports Sponsored Products, Sponsored Brands, Sponsored Display, AMC, and DSP, giving you a single platform to manage your entire funnel. Many tools stop at bid automation; Astra builds, manages, and optimizes campaigns continuously based on live data.

Smarter AI Algorithms

Astra’s AI runs on three goal-based optimization modes: Profit (ACOS Target), Sales (Monthly Budget Target), and Visibility (Constant Bid). Each is tuned for a specific business outcome. Profit mode maximizes margin by adjusting bids and budgets based on ACOS and TACOS trends. Sales mode prioritizes volume and growth. Visibility mode focuses on rank building, gathering initial data, and top-of-funnel exposure. Under the hood, Astra’s algorithms analyze real-time performance data, keyword competition, and seasonality to make precision-level bid and budget adjustments automatically.

Most PPC software still operates on rule-based logic: “if ACOS > X, lower bid by Y.” Astra goes further. It learns from trends over time, identifying opportunities humans might miss, and adjusting dynamically across hundreds of data points. That’s what drives consistent, compounding performance gains.

Flexible Automation

Astra offers a rare blend of automation and flexibility. You can automate everything or keep things semi-manual, tuning campaigns, ASINs, or keywords as you like. We love this flexibility because it fits both new sellers and advanced strategists. You can scale automation at your own pace while still having access to every metric and manual lever if needed.

Intelligent Ad Scheduling (Dayparting)

Performance changes throughout the day, and Astra adapts automatically. Its built-in dayparting engine allows you to set scheduled to pause ads during low-performing hours and increas bids during peak conversion windows. This helps you capture more profitable traffic while eliminating wasted spend.

**Dayparting**

Demand fluctuates throughout the day, and so should your bid strategy. Astra’s Dayparting allows you to pause ads during the least effective hours of the day, saving you money and maximizing profit.

Advanced Analytics & Reporting

Astra’s reporting suite gives you a complete view of performance. You can track ROAS, ACOS, TACOS (even per ASIN), keyword rank, ad share, and everything else you could think of… all in real time. Dashboards are customizable by product, campaign, or account, making it easy to share insights across teams or clients. For agencies and brands managing multiple markets, Astra’s consolidated reporting removes the usual chaos of spreadsheets and manual exports.

**Hourly Bid Adjustment**

Bid prices fluctuate throughout the day. Astra automatically changes bids every few hours based on current market trends.

Ease of Use & Support

Despite its advanced capabilities, Astra’s interface is intuitive and straightforward. Setup takes minutes, not hours. You’ll find in-app guides, training videos, and a responsive customer success team that genuinely helps you get the most out of the platform — not just answer tickets. Sellers consistently highlight Astra’s support as one of its biggest strengths.

Transparent, Performance-Based Pricing

Most PPC tools charge a percentage of ad spend, which means they profit even when your campaigns don’t. Astra flips that model. Its pricing is based on ad revenue, so you only pay more when your ads generate more sales. This keeps incentives aligned and ensures you’re getting actual return, not inflated metrics. Every plan comes with a 30-day free trial (no credit card required), letting you test all features before committing.

Comparison Table

Pros

+ Full automation capability.
+ Superior AI for smarter decision making and better results.
+ Flexibility between AI automation and manual control.
+ Ad scheduling (Dayparting).
+ In-Depth analytics.
+ Exceptional support and onboarding experience.
+ Transparent & performance based pricing.

Cons

- Amazon-Only, does not yet support Other platforms like Walmart.
- Slightly steeper learning curve than other softwares.

Check Out Astra by Sellrbox

Quartile

Quartile is an AI-driven PPC automation tool aimed at improving Amazon advertising performance. It’s built as a hyrbid: algorithm meets hands-on management. While it offers strong automation and reporting features, its pricing model and lack of transparency can be problematic, especially for smaller sellers or those seeking more control.

Automation & Workflow

Quartile utilizes AI and machine learning to automate bid adjustments and campaign management, aiming to maximize performance with minimal manual intervention. It supports the “single keyword / single ASIN / single match type” structure to maximize control.

Algorithms & Strategy

Their newer feature, Quartile Versa, lets you combine custom rules with AI, so you don’t lose control as automation scales. They also support cross-ad products (PPC, DSP, AMC), letting you optimize across the full funnel.

Enhanced Algorithms

While Quartile focuses on goal-oriented optimization, it doesn’t offer the tailored algorithms Astra provides for specific objectives like profitability, visibility, or sales growth.

Analytics & Reporting

Offers robust analytics with insights into performance metrics and campaign effectiveness. Users often praise the reporting.

Pricing & Onboarding

You’ll likely pay a premium; pricing often by quote. Onboarding can take a few weeks of data ingestion before you see any momentum building..

Comparison Table

Pros

+ Automates key PPC tasks, saving time.
+ Effectice optimization for ACoS and sales performance.

Cons

-Limited transparency and control over AI-driven strategies.
- Lack of flexibility in reporting and customization.
- High pricing, especially for smaller sellers.
- Occasional bugs and inconsistent customer support.

Check Out Quartile

Quick Comparison: Astra vs Quartile

Evaluation Area

Astra

Quartile

Automation Style

Insight-led with selective automation

Fully automated, AI-managed execution

Optimization Focus

Profitability, ROAS, TACoS clarity

Spend efficiency and scale optimization

AI & Machine Learning

Analytics-driven, decision support

Core optimization engine

Analytics & Reporting

Business-level, seller-friendly

Operational, performance-focused

Flexibility & Control

High transparency and control

Limited manual control

Best For

Growing sellers & scaling brands

Large brands & enterprise retailers

Astra prioritizes clarity, insight, and seller control, while Quartile emphasizes fully automated PPC execution at scale.

Check out Top 7 Amazon PPC Management Tools that actually makes you more profit.

Final Thoughts

Both Quartile and Astra address the growing need for automation in Amazon advertising, but they serve very different advertiser philosophies.

Quartile is suited for brands seeking a managed, hands-off approach. Astra, by contrast, is built for advertisers who want AI-powered Amazon PPC automation paired with transparency, control, and long-term strategic flexibility.

If your goal is to scale Amazon ads intelligently — while maintaining ownership over decisions and performance — Astra offers a modern, adaptable approach to Amazon ads optimization software.