The 10 Best Amazon PPC Software and Tools in 2024

Rather than wading through dozens of software options, this guide focuses on the top 10 Amazon PPC tools of 2024—each with its unique strengths.

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We evaluated more than 20 tools to bring you the top contenders. Our evaluation focused on:

• Automation:
  In 2024, the best PPC tools should take the grunt work off your plate—think automated keyword research, campaign setup, and bid adjustments. They should have the ability to streamline everything, so you can focus on growing your business instead of managing ads.

• Optimization & Performance:
  Amazon PPC tools should ensure your ads are always performing at their peak. From adjusting bids in real-time to refining targeting based on performance data, they should help you maximize ROI and minimize wasted spend. It’s about smarter, more effective ad optimization.

• AI and Machine Learning Capabilities:
  It’s all about intelligence. The best tools now leverage AI and machine learning to make smarter and more accurate optimization decisions. By analyzing historical data, trends, and performance metrics, AI can learn and adapt campaigns on the fly—something rule-based PPC softwares simply can’t match.

• Analytics & Reporting:
  By providing up-to-date insights on key metrics like ROAS, ACOS, TACOS, and CTR, the best tools make it easy to spot trends and identify opportunities—all without tedious manual effort. With actionable data at your fingertips, you can refine campaigns and make smarter decisions in real-time.

• Ad Scheduling (Dayparting):
  Timing matters. A good PPC tool should let you set custom Ad schedules, pausing campaigns during slower periods of the day, and ramping up during peak traffic hours when conversion potential is the highest.

• Control:
  Whether you want a fully automated setup or prefer to fine-tune things yourself, the best tools give you the flexibility to adjust your level of automation to suit your strategy and comfort level.

• Pricing:
  We looked for tools with transparent, value-packed pricing that fits businesses of all sizes.

• Customer Support:
  A strong PPC tool should be backed by equally strong support. Tutorials, guides, and a responsive team help ensure a smooth onboarding experience and long-term success.

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1. Astra by Sellrbox

Astra stands out as a true game-changer for Amazon PPC in 2024, leveraging a smarter, AI-driven approach to Amazon Ad optimization and automation. Designed with sellers in mind, It stands out for its flexibility, enabling you to customize your level of automation and choose from multiple algorithm types to fit your ad strategy. Whether you’re a growing brand or an experienced advertiser, Astra empowers you to launch and manage your campaigns your way, while streamlining your PPC workflow and maximizing return.

Full Ad Workflow Automation: Astra handles every step of the process—keyword research, campaign creation, bid optimization, and even ad scheduling—so you can focus on the bigger picture. It supports all major Amazon ad types (Sponsored Products, Sponsored Brands, and Sponsored Display), making it an all-in-one solution that simplifies even the most complex campaigns.

Custom Algorithms Tailored to Your Goals: One of Astra’s standout features is its ability to adapt. Its advanced algorithms are designed to align with your specific business goals, whether that’s growing visibility (launch), increasing sales (scale), or maximizing profit (optimize). By analyzing real-time data, market trends, and even your competitor data, Astra ensures your campaigns stay efficient and effective.

Flexible Automation: Astra offers a rare blend of automation and flexibility. If you want to save time and let AI take the reins, it can automate everything—from keyword discovery and campaign creation to bid and budget optimization —automatically. But if you prefer a more hands-on approach, Astra gives you the tools to tailor campaigns precisely how you want, blending AI assistance with manual strategy. This flexibility makes Astra feel less like a one-size-fits-all tool and more like a partner that adapts to your style.

Intelligent Ad Scheduling (Dayparting): Demand doesn’t stay constant throughout the day, and neither should your ad strategy. Astra allows you pause ads during low-performing hours and ramp up during peak times, helping you make the most of your budget.

Dayparting

Demand fluctuates throughout the day, and so should your bid strategy. Astra’s Dayparting allows you to pause ads during the least effective hours of the day, saving you money and maximizing profit.

Actionable Analytics & Reporting: Astra goes beyond surface-level metrics. With detailed reporting on KPIs like ROAS, ACOS, TACOS per ASIN, and keyword performance, it provides valuable insights you can act on. Plus, customizable dashboards keep you and your team aligned, whether you’re sharing results with stakeholders or optimizing campaigns.

Hourly Bid Adjustment

Bid prices fluctuate throughout the day. Astra automatically changes bids every few hours based on current market trends.

Easy to Use, Backed by Support: Astra’s user-friendly interface and step-by-step guides make it approachable, even if you’re new to PPC. For those times when you need extra help, their responsive support team is ready to assist.

Affordable and Transparent: Astra’s 30-day free trial means you can explore its features without risk (no credit card required). Its tiered pricing model is performance-driven and grows with your success, so it’s a cost-effective option for sellers at all stages.

Pros

• + Full automation capability.
• + Superior AI for smarter decision making and better results.
• + Flexibility between AI automation and manual control.
• + Ad scheduling (Dayparting).
• + In-Depth analytics.
• + Comprehensive training videos and responsive support.
• + Scalable pricing.

Cons

• - Amazon-Only, does not yet support Other platforms like Walmart.
• - Slightly steeper learning curve than other softwares.

2. Helium 10

Helium 10’s Adtomic is a solid PPC tool for basic campaign management and analytics, but its manual approach and lack of advanced automation make it less ideal for growth-focused sellers.

• Full Workflow Automation:
  Adtomic provides PPC management tools but shines primarily in its keyword and product research capabilities. Its PPC system relies heavily on manual input and custom rule-setting to drive success, rather than leveraging fully automated, AI driven decision-making. While it includes features like keyword harvesting and bid optimization, it lacks comprehensive automation, such as automating campaign creation or negative targeting.

  Enhanced Algorithms:
  Helium 10 relies on a standard rule-based approach for its bid algorithms, making it suitable for maintaining steady campaigns with minimal fluctuations. However, it lacks the capabilities needed for growth-focused strategies, such as ranking or visibility campaigns. The simpler algorithm offers limited decision-making capabilities, requiring significant manual input to achieve more dynamic campaign objectives.

  Analytics:
  Adtomic excels with its analytics dashboard, offering clear and detailed insights into key metrics. The interface is user-friendly, making it easy to monitor performance and identify trends without digging through complex data. While it may not offer the deep customization of some high-end tools, its reporting capabilities provide valuable visibility

  Customer Support:
  They offer a range of tutorials and customer support options, including webinars and a knowledge base.

  Affordability:
  Pricing is tiered based on features, and PPC management tools are available in higher-priced plans, which might not be cost-effective for all users.

Pros

• + Combines PPC with extensive Amazon tools.
• + Useful for maintaining steady campaigns with manual control..
• + Integrated with Helium 10’s suite for easy keyword and product research.

Cons

• - Lacks advanced automation features
• - Requires significant manual input for optimization
• - Many features are locked behind the $279/month Diamond Plan.

3. Jungle Scout

Jungle Scout is a tool for enterprise-level Amazon sellers, combining market intelligence with advertising management. While it offers valuable insights and automation, its pricing and occasional limitations in data accuracy may make it less appealing for some.

Full Workflow Automation:
Cobalt streamlines advertising with automation features, but its tools lean more toward enabling strategic adjustments than fully autonomous campaign management, lacking automation capabilities for campaign creation, keyword migration, negative targeting to name a few.

Enhanced Algorithms:
Jungle Scout Cobalt’s algorithms focus on maintaining stable campaigns but lack the sophistication for growth strategies like ranking or visibility. They work well for efficiency but require manual input for more dynamic objectives.

Analytics & Reporting:
The platform excels in analytics, offering comprehensive insights into competitor pricing, product performance, and market trends. However, some users have noted occasional discrepancies in data accuracy, especially for variant ASINs.

Customer Support:
Jungle Scout offers robust support, including tutorials and a knowledgeable team.

Affordability:
Cobalt is designed for enterprise users, making it inaccessible for smaller sellers or those without a substantial advertising budget.

Pros

• + Advanced analytics and research tools
• + User-friendly interface.
• + Tailored for multi-brand growth and large-scale operations.
• + Helpful educational resources.

Cons

• - Limited automation for campaign optimization
• - Higher cost relative to similar tools
• - Limited features on lower-tier plans—Cobalt Accelerator API significantly increases cost.
• - No free trial; only a 7-day money-back guarantee.

4. Perpetua

Perpetua provides AI-driven automation for Amazon PPC campaigns, offering strong optimization tools but falling short in areas like control and flexibility. Its pricing and occasional bugs can be challenging, especially for smaller sellers.

Automation:
Perpetua automates bid adjustments and keyword management effectively, but its AI decisions can feel like a black box, leaving sellers with limited control over the finer details of their campaigns.

Optimization & Control:
The platform delivers solid results for ACoS and sales optimization, but its approach lacks transparency, making it difficult for sellers to understand or influence its strategies.

Enhanced Algorithms:
While Perpetua’s AI is powerful, it leans heavily on automated decision-making with little room for manual input, which can frustrate sellers who prefer a more hands-on approach. No advanced campaign strategies.

Analytics & Reporting:
Perpetua offers detailed metrics like ACoS and TACoS, but its reporting lacks customization, making it harder for users to tailor insights to their unique business needs.

Customer Support:
While generally responsive, some users report inconsistent support quality and slow resolution times for technical issues.

Affordability:
Perpetua’s pricing can be steep, particularly for smaller sellers or those testing PPC strategies.

Pros

• + Automates key PPC tasks, saving time.
• + Effectice optimization for ACoS and sales performance.

Cons

• -Limited transparency and control over AI-driven strategies.
• - Lack of flexibility in reporting and customization.
• - High pricing, especially for smaller sellers.
• - Occasional bugs and inconsistent customer support.

5. Quartile

Quartile is an AI-driven PPC automation tool aimed at improving Amazon advertising performance. While it offers strong automation and reporting features, its pricing model and lack of transparency can make it less appealing, especially for smaller sellers or those seeking more control.

Full Workflow Automation:
Quartile utilizes AI and machine learning to automate bid adjustments and campaign management, aiming to maximize performance with minimal manual intervention. However, it lacks comprehensive automation, such as automating campaign creation, keyword extraction, and negative targeting.

Customizable Control:
Quartile automates bid adjustments and campaign management effectively, but it lacks the flexibility of Astra, which allows users to choose between full automation and manual oversight. Sellers looking for a balanced approach might find Quartile too rigid.

Enhanced Algorithms:
While Quartile focuses on goal-oriented optimization, it doesn’t offer the tailored algorithms Astra provides for specific objectives like profitability, visibility, or sales growth.

Analytics:
Offers robust analytics with insights into performance metrics and campaign effectiveness.

Customer Support:
Quartile’s support is responsive but not as hands-on when it comes to onboarding or guiding users through complex campaigns.

Affordability:
Charges a percentage of ad spend.

Pros

• + AI-driven automation simplifies campaign management.
• + Detailed reporting offers valuable performance insights.
• + Goal-based optimization for reducing ACoS and increasing ROI.

Cons

• - Limited flexibility for users who prefer manual or hybrid campaign control.
• - AI operates with minimal transparency, leaving users in the dark about optimization decisions.
• - Lacks tailored algorithms for specific growth strategies like ranking or visibility campaigns.

6. BidX

BidX is a PPC management tool popular among European Amazon sellers, offering customizable rule-based automation and a simplified campaign creator.

Full Workflow Automation:
BidX uses customizable, rule-based automation for tasks like bid adjustments and keyword management. While this approach simplifies some manual processes, it requires significant setup and lacks the adaptability of tools that use real-time AI-driven automation.

Enhanced Algorithms:
BidX doesn’t leverage machine learning or advanced AI, relying instead on predefined user rules. This can be a drawback for sellers looking to optimize campaigns with adaptive, data-driven decision-making.

Analytics:
BidX offers a customizable dashboard for performance monitoring

Customer Support:
BidX offers localized support and managed service options, but the level of assistance may not meet the needs of sellers requiring hands-on guidance or proactive campaign adjustments.

Affordability:
Starting at $495/month plus a percentage of ad spend, BidX’s pricing model can become expensive, especially for sellers with high advertising budgets.

Pros

• + rule-based automation for customized bid management
• + Customizable Analytics
• + Simplified campaign creation

Cons

• - Limited automation
• - Lacks the flexibility of AI-Driven systems
• - Pricing is steep

7. SellerBoard

SellerBoard focuses on tracking profitability and performance metrics, making it a cost-effective solution for sellers wanting visibility into their ad spend.

Full Workflow Automation:
Sellerboard focuses on profit analytics with limited PPC automation features.

Customizable Control:
Minimal options for PPC automation control, primarily a financial analytics tool.

Enhanced Algorithms:
Does not offer advanced PPC algorithms, concentrating instead on profit calculations.

Analytics:
Excellent for financial KPIs but lacks depth in PPC performance metrics.

Customer Support:
Provides tutorials and support focused on its core features.

Affordability:
Offers affordable pricing for its analytics capabilities.

Pros

• + Exceptional profit analytics.
• + User-friendly interface.
• + Affordable.

Cons

• - Limited PPC features.
• - Not designed for PPC automation.
• - Lacks advanced PPC analytics.

8. Viral Launch

Viral Launch provides a mix of product intelligence and PPC management tools, offering rule-based automation for targeted campaigns.

Full Workflow Automation:
Primarily a product launch and keyword research tool with basic PPC features.

Customizable Control:
Limited PPC automation control.

Enhanced Algorithms:
Focuses on product ranking algorithms rather than PPC optimization.

Analytics:
Provides analytics related to product performance and rankings.

Customer Support:
Offers customer support and educational resources.

Affordability:
Subscription-based pricing, with PPC features in higher tiers.

Pros

• + Strong for product launches.
• + Good keyword research tools.

Cons

• - Limited PPC automation and features.
• - Not focused on PPC analytics.
• - Higher cost for full feature access.

9. Teikametrics

Teikametrics leverages AI to optimize bids and budgets across multiple channels, with a focus on maximizing profitability.

Full Workflow Automation:
Offers AI-driven bid optimization and keyword management but lacks in full campaign automation and inventory features.

Customizable Control:
Provides flexibility between AI automation and manual controls.

Enhanced Algorithms:
Uses data-driven algorithms aimed at optimizing ad spend and performance.

Analytics:
Robust analytics dashboard tracking key performance metrics.

Customer Support:
Offers support and resources, including strategy consultations.

Affordability:
Pricing includes a percentage of ad spend plus a subscription fee, which can add up.

Pros

• + Strong analytics and reporting.
• + Flexible automation control.
• + Strategic customer support.

Cons

• - Complex pricing model.
• - Limited full workflow automation.
• - Can be costly for high ad spend.

10. Sellozo

Sellozo specializes in automation and real-time bid management, offering tools to streamline day-to-day PPC tasks.

Full Workflow Automation:
Provides automated bid adjustments and keyword management but limited in campaign creation and inventory management.

Customizable Control:
Allows users to set goals and adjust automation levels.

Enhanced Algorithms:
Employs algorithms to optimize bids and keywords based on performance data.

Analytics:
Offers comprehensive analytics and performance dashboards.

Customer Support:
Provides customer support and training resources.

Affordability:
Pricing is subscription-based, with costs increasing for additional features.

Pros

• + Effective bid and keyword optimization.
• + User-friendly analytics.
• + Good customer support.

Cons

• - Limited automation in campaign creation.
• - Higher pricing for full features.
• - Less flexibility in customization.

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Our Takeaways

Tool	Starting Price	Free Trial	Best For	Limitations
ToolAstra by Sellrbox	Starting Price$99/month (Explorer Plan)	Free TrialYes (1-month Free Trial)	Best ForSellers who want the most advanced AI-powered automation with accurate analytics. The Starter Plan includes a lot of features.	LimitationsLimited to Amazon only. Does not support Walmart Online.
ToolHelium 10	Starting Price$39/month (Starter Plan)	Free TrialYes (Limited Free Plan)	Best ForSellers who want a large versatile catalogue of tools.	LimitationsStarter Plan is extremely limited in features. Advertising tool is rudimentary.
ToolJungle Scout	Starting Price$49/month	Free TrialNo	Best ForSellers focused on accurate reporting and detailed market data insights.	LimitationsStarter Plan is extremely limited in thresholds. Does not have automatic keyword mining.
ToolPerpetua	Starting Price$250/month	Free TrialNo	Best ForSellers who have a very large team and budget who want an established software that optimizes for big spending.	LimitationsWhile reliable, it is expensive for features that are comparable to competitors.
ToolQuartile	Starting Price5% ad spend/month	Free TrialNo	Best ForSellers who want an advertising solution for multi-platform sales: Amazon, Walmart, Shopify, Google, etc.	LimitationsUnlike their other marketplace offerings, the Amazon software is relatively new and unproven.
ToolBidX	Starting Price$99/month	Free TrialYes (14-day Free Trial)	Best ForAgencies who need a software solution that is easily applicable to many accounts.	LimitationsTheir bidding algorithm is good, but lacks control features when manual override is required.
ToolSellerboard	Starting Price$19/month	Free TrialYes (1-month Free Trial)	Best ForSmall teams that want a rudimentary toolset that is affordable and can accomplish basic automation tasks.	LimitationsTheir automation features are not as effective as other brands.
ToolTeikametrics	Starting Price$99/month	Free TrialYes (1-month Free Trial)	Best ForSellers who have a very large team and budget who want an established software that optimizes for big spending.	LimitationsThe starter plan is limited to $5K and below. Most sellers will pass this threshold quickly.
ToolSellozo	Starting Price$149/month	Free TrialYes (14-day Free Trial)	Best ForSellers who want a workhorse software that can handle most average daily tasks.	LimitationsThe UI is very unintuitive and difficult to navigate.
ToolViral Launch	Starting Price$69/month	Free TrialNo	Best ForSellers with a limited number of SKUs and prefer manual control over data.	LimitationsThe Starter Plan restricts sellers with average to large catalogs.

As the Amazon FBA landscape grows increasingly competitive, leveraging the right PPC software can make all the difference in scaling your business, improving profitability, and enhancing brand visibility. While many tools excel in specific areas, Astra’s all-in-one solution—with its full workflow automation, advanced algorithms, flexible control options, and comprehensive analytics—truly stands out. Its user-friendly interface, supportive onboarding, and performance-based pricing ensure that both new and experienced sellers can confidently adopt Astra and see tangible results.

Ready to Experience Astra’s Game-Changing PPC Automation?
Visit Astra’s website now, explore the 30-day free trial, and discover how effortless, data-driven, and profitable your Amazon advertising can become. Don’t just keep pace with the market—outperform it with Astra.