Top 10 Amazon PPC Tools for 2024: Maximize Your Ad Performance and ROI

As Amazon’s marketplace becomes more competitive, effective PPC management tools are essential for maximizing visibility, conversions, and profitability. Whether you're an emerging seller with a modest ad budget or an established brand with a high ad spend, choosing the right Amazon PPC tool can transform your campaign results. In this article, we explore the top Amazon PPC tools for 2024, detailing their strengths, limitations, and ideal ad spend sizes so you can make an informed choice that aligns with your business goals.

1. Teikametrics

• Strengths: Teikametrics is designed for sellers focused on data-driven adjustments. With robust automation, bid optimization, and budget management, this tool is ideal for established brands looking to maximize profit margins while keeping a close eye on trends.

• Limitations: Teikametrics can be complex and is better suited for experienced users or larger brands rather than smaller sellers.

• Ideal Ad Spend: $10,000+ per month

2. Jungle Scout

• Strengths: Known primarily for product research, Jungle Scout also offers a PPC module that integrates with its keyword and competitor research tools. This makes it a convenient choice for small sellers who need a comprehensive tool without the high cost of multiple subscriptions.

• Limitations: Jungle Scout’s PPC functionality is not as advanced as standalone PPC tools, so it may lack depth for high-volume advertisers.

• Ideal Ad Spend: $0–$1,000 per month

3. Sellics

• Strengths: Sellics combines ad automation with extensive analytics, helping sellers track profitability alongside campaign performance. Automated bid adjustments and ACOS targeting ensure campaigns remain aligned with profitability goals.

• Limitations: While Sellics offers good automation features, it lacks flexibility for sellers who prefer more control over their campaigns.

• Ideal Ad Spend: $1,000–$10,000 per month

4. Quartile

• Strengths: Quartile specializes in high-level automation for large-scale campaigns, making it a powerful choice for sellers focused on AI-driven bid adjustments and custom optimizations. Quartile’s platform is designed for enterprise sellers needing a seamless experience in real-time campaign adjustments.

• Limitations: Quartile is best suited for large brands, and its pricing may not be as accessible for smaller businesses.

• Ideal Ad Spend: $10,000+ per month

5. PPC Entourage

• Strengths: PPC Entourage offers straightforward automation for Sponsored Products, Sponsored Brands, and Display ads. It focuses on budget allocation, bid adjustments, and a user-friendly interface, making it accessible for sellers with medium ad budgets.

• Limitations: While it’s user-friendly, PPC Entourage may lack advanced options for niche or highly specialized PPC needs.

• Ideal Ad Spend: $1,000–$10,000 per month

6. Helium 10

• Strengths: Helium 10’s advertising suite integrates seamlessly with its robust keyword research and product analysis tools, offering an all-in-one solution for Amazon sellers. It’s ideal for those who need a comprehensive tool to manage various aspects of Amazon selling, from product sourcing to PPC.

• Limitations: Its comprehensive nature comes with a higher price, which may not be suitable for sellers with smaller budgets. The PPC functionality, while solid, may not be as specialized as standalone PPC tools.

• Ideal Ad Spend: $0–$1,000 per month (Starter Plans); scales well with budget increases

7. Zon.Tools

• Strengths: Zon.Tools is known for its robust automation capabilities, including keyword harvesting, bid automation, and campaign duplication. This tool appeals to advanced sellers seeking granular control over targeting and optimization.

• Limitations: Zon.Tools has a steep learning curve and may not be intuitive for beginners, so it’s best for sellers with prior PPC experience.

• Ideal Ad Spend: $1,000–$10,000 per month

8. Astra by Sellrbox

• Strengths: Astra’s flexibility sets it apart, allowing sellers to select custom algorithms to align with their specific goals, such as maximizing profit, sales volume, or visibility. Unique features include dayparting, inventory-based ad pauses, and in-depth analytics on metrics like TACOS per ASIN and ad sales share.

• Limitations: Astra is ideal for sellers with defined goals; the customization options may require an initial learning curve for new users.

• Ideal Ad Spend: $1,000–$10,000 per month

9. Ad Badger

• Strengths: Ad Badger specializes in Amazon PPC, offering tools for bid automation, keyword harvesting, and negative keyword suggestions. The platform’s straightforward design and essential functions make it perfect for small budgets focused on efficiency.

• Limitations: It lacks advanced analytics and inventory management, so it’s best for PPC-only users with basic reporting needs.

• Ideal Ad Spend: $0–$1,000 per month

10. Perpetua

• Strengths: Perpetua’s user-friendly interface and powerful automation options allow sellers to set custom rules for bid adjustments, ACOS targeting, and more. The tool is particularly suited for sellers looking for scalable solutions to manage large budgets efficiently.

• Limitations: While Perpetua is easy to use, advanced users may find its customization limited for very niche needs.

• Ideal Ad Spend: $10,000+ per month

Tool	Starting Price	Free Trial	Best For	Limitations
ToolAstra by Sellrbox	Starting Price$99/month (Explorer Plan)	Free TrialYes (1-month Free Trial)	Best ForSellers who want the most advanced AI-powered automation with accurate analytics. The Starter Plan includes a lot of features.	LimitationsLimited to Amazon only. Does not support Walmart Online.
ToolHelium 10	Starting Price$39/month (Starter Plan)	Free TrialYes (Limited Free Plan)	Best ForSellers who want a large versatile catalogue of tools.	LimitationsStarter Plan is extremely limited in features. Advertising tool is rudimentary.
ToolJungle Scout	Starting Price$49/month	Free TrialNo	Best ForSellers focused on accurate reporting and detailed market data insights.	LimitationsStarter Plan is extremely limited in thresholds. Does not have automatic keyword mining.
ToolPerpetua	Starting Price$250/month	Free TrialNo	Best ForSellers who have a very large team and budget who want an established software that optimizes for big spending.	LimitationsWhile reliable, it is expensive for features that are comparable to competitors.
ToolQuartile	Starting Price5% ad spend/month	Free TrialNo	Best ForSellers who want an advertising solution for multi-platform sales: Amazon, Walmart, Shopify, Google, etc.	LimitationsUnlike their other marketplace offerings, the Amazon software is relatively new and unproven.
ToolBidX	Starting Price$99/month	Free TrialYes (14-day Free Trial)	Best ForAgencies who need a software solution that is easily applicable to many accounts.	LimitationsTheir bidding algorithm is good, but lacks control features when manual override is required.
ToolSellerboard	Starting Price$19/month	Free TrialYes (1-month Free Trial)	Best ForSmall teams that want a rudimentary toolset that is affordable and can accomplish basic automation tasks.	LimitationsTheir automation features are not as effective as other brands.
ToolTeikametrics	Starting Price$99/month	Free TrialYes (1-month Free Trial)	Best ForSellers who have a very large team and budget who want an established software that optimizes for big spending.	LimitationsThe starter plan is limited to $5K and below. Most sellers will pass this threshold quickly.
ToolSellozo	Starting Price$149/month	Free TrialYes (14-day Free Trial)	Best ForSellers who want a workhorse software that can handle most average daily tasks.	LimitationsThe UI is very unintuitive and difficult to navigate.
ToolViral Launch	Starting Price$69/month	Free TrialNo	Best ForSellers with a limited number of SKUs and prefer manual control over data.	LimitationsThe Starter Plan restricts sellers with average to large catalogs.

Summary of the Top 10 Amazon PPC Tools for 2024

Each Amazon PPC tool in 2024 offers unique strengths, making some tools more suitable for small budgets and others optimized for high-volume advertising. For sellers with modest ad budgets, tools like Jungle Scout, Helium 10, and Ad Badger provide accessible features without extensive costs. Medium-budget sellers will benefit from more comprehensive tools like Astra by Sellrbox, Sellics, and PPC Entourage, which balance automation and data insights. High-budget sellers should consider Teikametrics, Quartile, and Perpetua for scalable AI-driven solutions tailored to advanced PPC management.

Selecting the right tool ultimately depends on your ad spend, business goals, and the level of automation or control you need. With the right PPC tool, Amazon sellers can make data-driven decisions, enhance ad performance, and achieve greater ROI.