Teikametrics vs Astra : Comparing Best Amazon PPC Automation Software

If you’ve managed Amazon ads at scale, you already know the hard truth: PPC tools don’t fail because they lack features they fail because they don’t match how your business actually operates.

Astra and Teikametrics are both featured in our list of the best Amazon PPC software and tools in 2025. Both show up in serious Amazon sellers’ shortlists. Both use automation. Both promise efficiency. Both work.

But they solve different problems.

This comparison is for sellers who already understand Amazon PPC and are trying to decide which platform aligns better with how they want to run their account — today and as they scale.

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Our list of the best Amazon PPC software and tools in 2026.

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Key Takeaways

• Analytics-first clarity vs rule-based automation — Astra prioritizes deep, business-level insights and margin visibility, while Teikametrics leans more on rules and automated bid execution.
• Decision control vs algorithmic execution — Astra empowers sellers to understand performance drivers and adjust strategy, whereas Teikametrics often runs optimization autonomously based on preset logic.
• Flexible strategy vs structured workflows — Astra supports sellers who want flexibility and context alongside automation, while Teikametrics’ workflows are more prescriptive and platform-driven.
• Best fit varies by scale — Astra tends to be more approachable for small to mid-size sellers seeking visibility, while Teikametrics is widely adopted by larger brands focused on automated scaled execution.

The right platform depends on whether you value insight-driven decision-making or system-led optimization as your primary driver of Amazon PPC success.

Table of Contents

1. PPC strategy: algorithm-led vs strategy-driven automation

2. Automation and optimization: bids vs the full workflow

3. How much control you have over automation

4. Analytics and reporting clarity

5. Customer support and onboarding

6. Which Tool Makes More Sense for You?

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How We Evaluated Teikametrics vs Astra

To provide a fair and practical comparison, we evaluated Teikametrics and Astra across the criteria that matter most when selecting Amazon PPC software. These factors reflect real-world advertiser needs, not marketing claims.

Evaluation Criteria

Automation:
In 2025, the best PPC tools should take the busywork off your plate. From campaign creation and keyword research to bid and budget optimization, the right software should streamline your entire ad workflow so you can focus on growth, not micromanaging ads.

Optimization & Performance:
Great PPC tools don’t just automate tasks. They help your ads perform better. We looked for platforms that fine-tune bids in real time, improve targeting, and use data to increase ROI while cutting wasted spend.

AI and Machine Learning Capabilities:
The strongest tools now use AI and Machine Learning to make smarter, faster optimization decisions. By learning from your data and adapting to performance trends, newer technology can manage campaigns more effectively than any rule-based system.

Analytics & Reporting:
Clear data leads to better decisions. The top tools make it easy to track metrics like ROAS, ACOS, TACOS, and CTR without spending hours in spreadsheets. Good reporting helps you spot trends, find opportunities, and take action quickly.

Ad Scheduling (Dayparting):
Timing matters. A good PPC tool should let you set custom Ad schedules, pausing campaigns during slower periods of the day, and ramping up during peak traffic hours when conversion potential is the highest.

Flexibility & Control:
Whether you want a fully automated setup or prefer to fine-tune things yourself, the best tools give you the flexibility to adjust your level of automation to suit your strategy and comfort level.

Pricing:
Good software should fit your budget and scale with your business. We looked for tools with transparent, fair pricing that deliver solid value for sellers of all sizes.

Customer Support:
A strong PPC tool should be backed by equally strong support. We valued companies that offer helpful onboarding, clear documentation, and responsive customer service to help you get results faster.

1. PPC Strategy: Algorithm-Led Optimization vs. Strategy-Driven Automation

Most sellers hit this wall eventually.

Automation sounds great — until you realize you’re still:

• Manually creating new campaigns

• Harvesting search terms

• Managing match types

• Cleaning up negatives

A lot of sellers discover that their “automation” mainly touches bids.

Teikametrics

Teikametrics approaches this by optimizing toward performance efficiency using machine-learning models. Meaning, it adjusts bids based on predicted outcomes, largely optimizing around ROAS or ACOS at the campaign level.

Its core strength lies in predictive bidding models that continuously adjust bids based on performance signals.

It’s algorithm relies heavily on machine learning to analyze historical and real-time advertising data. It works best once campaigns are already well-structured, helping improve efficiency inside those structures.

The catch: the system’s decision-making is largely opaque. Users frequently describe it as a “black box,” offering limited insight into why specific changes were made. That can be frustrating if you want hands-on control or detailed visibility.

Campaign creation, keyword expansion, and account structure typically still require manual setup or are guided through recommendations rather than being fully automated.

Over time, Teikametrics has also expanded to support Walmart ads, making it a popular choice for brands running multi-marketplace advertising programs.

Teikametrics is often chosen by larger brands and teams that want standardized optimization applied consistently across campaigns with limited day-to-day involvement.

Astra

Astra takes a different approach. Instead of enforcing a single optimization framework, Astra starts from a different assumption: not every ASIN should be optimized the same way.

It is built as a full Amazon PPC automation software platform that uses AI to execute seller-defined strategies, not replace them.

Astra offers three goal-based optimization modes:

• Profit (ACOS Target): focuses on maximizing margin by adjusting bids and budgets based on ACOS and TACOS trends

• Sales (Monthly Budget Target): prioritizes volume and controlled growth

• Visibility (Constant Bid): designed for rank building, launches, and top-of-funnel exposure

They use multiple algorithm modes (ACOS Target, Monthly Budget, and Force Product Visibility) that you can customize based on your specific goals.

These strategies can be applied at the portfolio or ASIN level, allowing different products to be optimized differently based on their role in the business.

Astra prioritizes their strategy-driven Amazon PPC automation (as their Ultimate Amazon PPC Guide explains), adapting execution to business intent.

TLDR:
Teikametrics helps you optimize what you’ve built.
Astra is designed to build, manage, and optimize PPC continuously without constant manual intervention.

2. Difference in Approach to Optimization and Automation: Bid Optimization vs. Entire Workflow

Teikametrics

Teikametrics is primarily an Amazon PPC optimization platform. Its core strengths include:

• Automated bidding

• Performance forecasting

• Keyword and campaign insights

Campaign structure, keyword expansion, and ongoing cleanup often remain partially manual or recommendation-based.

Astra

Astra’s algorithm automatically finds keywords, tests them, scales winners to exact match campaigns, and does daily bid optimization.

Astra’s optimization is more granular. They optimize each ASIN individually using multiple data points like ACOS, ROAS, TACOS per ASIN, ranking velocity, and competitor data. Astra’s algorithm automatically finds keywords, tests them, scales winners to exact match campaigns, and does daily bid optimization.

Astra is designed as a full Amazon PPC automation system, capable of handling entire advertising workflow, including:

• Keyword research and harvesting

• Campaign and ad group creation

• Match-type structuring

• Negative keyword management

• Dayparting and hourly optimization

You get flexible control with three algorithm modes (ACOS Target, Monthly Budget, Force Product Visibility) so you can choose your automation level.

The key difference is approach to treat each product uniquely rather than applying blanket optimization, plus Astra uses strategic placement modifiers and eliminate campaign overlap automatically. This gives you both powerful automation and the flexibility to customize based on your specific goals.

Key difference:
Teikametrics optimizes within existing campaign structures. Astra automates the entire Amazon PPC lifecycle — from setup to continuous management.

3. How Much Control You Have Over Automation

“I don’t want a black box but I also don’t want to micromanage” Some sellers want total control. Others want to be completely hands-off. Most want something in between, automation with guardrails.

Teikametrics

Teikametrics abstracts most optimization logic into its AI system. While this simplifies management, it also limits how much sellers can customize automation behavior beyond performance targets. This is appealing if you trust the system and don’t want to spend time tuning levers.

Astra

Astra offers a rare blend of automation and flexibility.

You can:

• Fully automate some portfolios

• Partially automate others

• Keep manual oversight where it matters

Automation becomes configurable rather than all-or-nothing.

The practical difference:
Teikametrics simplifies by hiding complexity.
Astra simplifies by letting you decide which complexity actually matters.

This makes Astra a strong fit for operators and in-house teams that want automation without losing control.

4. Analytics and Reporting

Teikametrics

Teikametrics provides broad analytics and forecasting, including cross-channel reporting for Amazon and Walmart.

Teikametrics primarily optimizes at the campaign level, using predicted outcomes to adjust bids and budgets. This works well when campaigns are relatively independent

Key metrics like ROAS and ACOS are available, but the depth of reporting can feel overwhelming and take time to interpret.

Astra

Astra provides action-oriented analytics for decision making. The reporting is designed to help sellers quickly spot trends and take action.

Astra focuses on operator-level analytics that drive decisions, including:

• ROAS and ACOS

• TACOS by ASIN

• Ad Sales Share

• Hourly Amazon PPC performance

• Keyword rank and ad share

  …and everything else you could think of… all in real time.

Dashboards are customizable by product, campaign, or account, making it easy to share insights across teams or clients. For agencies and brands managing multiple markets, Astra’s consolidated reporting removes the usual chaos of spreadsheets and manual export

These metrics are tightly integrated into how Astra’s automation makes decisions.

5. Customer Support and Pricing

Teikametrics

Teikametrics offers onboarding, customer support, and optional managed services that are typically available in higher tiers. Pretty standard.

Teikametrics typically prices its platform based on ad spend tiers, often combined with a fixed software fee. This model can work well for brands with predictable advertising budgets, as costs scale in line with spend. However, as ad budgets grow, pricing can increase quickly, making the platform more expensive for larger sellers. Access to advanced features, strategic support, and deeper insights may also depend on the pricing tier selected.

Astra

Astra, on the other hand, takes a more performance-aligned approach to pricing. Rather than tying costs strictly to ad spend, Astra focuses on delivering value through actionable insights, analytics, and optimization that directly support profitable growth. This makes pricing feel more closely connected to business outcomes, rather than simply the volume of ads being managed.

Astra’s interface is intuitive and straightforward. Setup takes minutes, not hours. You’ll find in-app guides, training videos, and a responsive customer success team that genuinely helps you get the most out of the platform- not just answer tickets.

Astra includes unlimited strategy calls and on-demand account audits with experienced Amazon PPC operators as part of the platform.

Sellers consistently highlight Astra’s support as one of its biggest strengths.

Which Tool Makes More Sense for You?

Astra and Teikametrics deserve their place among the best Amazon PPC automation software tools available today.

• Choose Teikametrics if you want AI-led bid optimization with minimal involvement and support for multiple marketplaces.

• Choose Astra if you want full Amazon PPC automation that runs your strategy end to end, with deeper control, inventory awareness, and decision-level analytics.

For sellers who see Amazon PPC as a core growth engine and want automation that reflects how their business actually operates, Astra is often the better long-term fit.

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