Un Air D'Antan' Sales Jumped By 8x In One Month with Astra

The Company: 

Un Air d'Antan, a brand inspired by French charm, launched in 2017. This family-run business offers fragrances and toiletries, bringing a touch of France to Europe and North America, all while staying true to its roots.

The Challenge:

Un Air d'Antan saw potential in Amazon's Sponsored Products ads to boost sales. However, managing these campaigns across multiple products and marketplaces proved difficult for their small team.

The Solution: 

To tackle this complexity, Un Air d'Antan partnered with Astra. This technology uses machine learning to handle the day-to-day management of Sponsored Products and Sponsored Brands campaigns, allowing for control at scale.

The Results: 

The partnership paid off! December peak sales soared – 4 times higher year-over-year and a whopping 8 times higher compared to October. Sponsored Products played a key role in this growth, driving nearly half (46%) of the sales increase, all without impacting their profitability.

"I needed a solution that offered both control and performance for our Amazon Sponsored Products ads. Astra delivered exactly that!"