How PRANARÔM Improved Performance On Amazon Sponsored Ads

The Company:

Pranarôm is a leading expert in scientific aromatherapy, with a strong presence in Europe and the US. The company uses the active properties of plants to promote health and wellness. Their products are made from sustainably harvested organic plants, distilled or pressed into pure oils.

The Challenge:

To strengthen its position in Europe and expand in the US, Pranarôm decided to accelerate its digital presence, especially on Amazon. Ekaterina Baybus, the new Head of E-commerce, implemented a strategy to enhance Amazon Sponsored Ads. The goal was to streamline and boost the use of these campaigns.

The Solution:

After a year of managing Amazon campaigns internally, Pranarôm's Digital Team found the process too time-consuming and the ROI insufficient. Ekaterina wanted an AI solution that would keep operations in-house while reducing time and effort. After evaluating various providers, they chose Astra.

Mara Canivet, Digital Marketing Manager at Pranarôm, shared her experience: "Astra saved us countless hours of data analysis, setup, and keyword research. The time saved is invaluable, and the tool is very user-friendly. Campaigns are created in seconds based on our objectives and budget. The continuous development of the tool allows the Astra team to adapt to our needs in real-time. It's a pleasure working with them; they are responsive and provide strategic support when needed."

Results:

During the Covid crisis, Pranarôm struggled to stabilize their ACOS at a 15% target. With Astra, the team could control ACOS targets easily and adjust them by campaign to maximize opportunities. By lowering the target ACOS for the best-performing products to 10-12% and loosening it to 20% for high-competition products, Pranarôm saw a significant decrease in cost per click and an increase in impressions within the first month. Some products even generated enough traffic before reaching their daily spend targets.

Pranarôm Team concluded: "Thanks to Astra, we can generate traffic and create new top-selling items much faster!"