How Blédina Boosted Its Sales On Amazon

Results:

Organic Sales: +80%

Clicks: +214%

Sponsored Sales: 2.9x

ACOS: -33%

Challenge:

Amazon is emerging as a crucial distributor in the "BabyFood" category. Regular home delivery of baby products provides significant relief to young parents. With increasing competition on Amazon, Blédina needed to boost brand awareness and maintain profitability.

Strategy:

To achieve volume, performance, and profitability through a systematic approach, Blédina and iProspect incorporated Astra technology into their plan. Astra, an AI-powered technology, helps teams enhance sales on Amazon Sponsored Ads. This AI operates through four simultaneous actions: keyword generation, conversion rate prediction, competition evaluation, and ROI control.

Methodology:

Blédina and iProspect defined several commercial strategies on Amazon, including conquest, attack, and brand protection. Each strategy was associated with a group of products and a profitability objective. Astra’s AI algorithms met Blédina's goals in less than 10 days.

Testimonials:

Xavier Hangard, E-commerce Manager at DANONE:

"The implementation of Astra’s Artificial Intelligence within our partnership with iProspect has enabled us to be more aggressive: achieving our targets, increasing growth, and controlling our advertising costs. The goal now is to leverage these elements to accelerate Blédina's growth on Amazon."

Pauline Germain, Retail Media Manager at iProspect:

"Today, Astra technology allows me to benefit from a powerful search algorithm that increases sales volumes and improves the visibility of sponsored products on related and relevant searches. We can aim to saturate the semantic field of each branded product to meet our targets while maintaining a predetermined level of profitability. Additionally, building strategies by product while allowing the algorithm to work is a significant time saver through a very user-friendly interface."

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.