How UMAMI Increased Its Revenue By 3x with Astra

Key Figures: 

9 months

revenue grow by 3x factors

4 new markets

The Company: UMAMI 

Since 2017, Umami has been elevating lunch across Europe (France, Germany, Italy, Spain, and the UK) with their beautifully designed Bento boxes.  Umami's Bento boxes are known for keeping food fresh and come in chic, durable, and easy-to-use materials.

The Challenge: Scaling Beyond, The Growth Dilemma

Umami enjoyed significant success on Amazon France in 2018. However, to achieve continued business growth, geographic expansion became a strategic priority. While Amazon presented a valuable platform for testing and accelerating entry into new markets, it also posed specific challenges:

• Language Barriers: Expanding across Europe necessitates catering to diverse languages, impacting marketing efforts and customer experience.

• Resource Constraints: Geo-expansion demands additional personnel for market research, customer support, and potentially localized operations, potentially straining existing resources.

• Campaign Complexity: Managing campaigns across multiple European markets presents logistical hurdles and consumes significant time.

• Scalability Concerns: Rapid growth on a single platform like Amazon can be difficult to control and maintain optimal efficiency.

The Solution: Umami Partners with Astra Technology

Recognizing the challenges associated with geo-expansion on Amazon, Umami sought a solution to streamline their growth strategy. They partnered with Astra Technology, a leading Retail SaaS platform specifically designed to empower sellers and vendors on Amazon marketplaces. Astra leverages the power of machine learning algorithms to optimize campaign management and bids. This allowed Umami to:

• Automate Sponsored Product Expansion: Astra’s technology handled the complexities of geo-expansion, including language management for Sponsored Products campaigns across multiple European markets.

• Optimize Performance with Machine Learning: Umami leveraged Astra’s AI-powered bidding strategies to maximize campaign performance and achieve their desired goals.

• Focus on Core Business: By delegating media trading operations to Astra, Umami's team could focus on their core competencies, such as product development and customer experience.

Results: 

"Thanks to Astra's algorithms, I could tackle the geo-expansion of my product. I kept the same team, languages were not a problem, and the results I got were outstanding!" - Etienne Ameil, founder of Umami

Over a span of nine months, Umami not only met but significantly surpassed its goals. Revenue tripled, while the Advertising Cost of Sales remained stable. Although France continued to grow as Umami's largest market, other European countries now contribute to over 50% of the total business. Umami successfully navigated a multifaceted challenge: sustaining growth in its traditional market, reducing its dependency on it, and, most importantly, expanding into four new markets—Germany, Italy, Spain, and the UK—which saw a remarkable 330% growth.