Shaan Jain 4/29/26 Shaan Jain 4/29/26

GPT-Image-2 for Amazon Listings: What It Does Better Than the Tools You're Already Using

OpenAI launched GPT-Image-2 on April 21 and it took the top spot on the Image Arena benchmark by the largest margin ever recorded. Here's what that actually changes for sellers generating Amazon listing images.

Shaan Jain 4/22/26 Shaan Jain 4/22/26

The Internet Is Getting Artificially Cheerful. Your Amazon Listing Is About to Feel It.

AI written content now scores 107% more positive than purely human written content, and Amazon's Rufus runs 38% of shopping sessions. The cheerful internet isn't a mood — it's a distribution mechanism already deciding which products get surfaced and which get flattened into generic pleasantness.

Shaan Jain 4/22/26 Shaan Jain 4/22/26

Amazon's Real Inflation Problem Isn't Tariffs. It's the U.S. Debt.

The U.S. carries $39 trillion in federal debt, and interest payments are on track to consume 1 in every 4 tax dollars by 2036. For Amazon sellers, this isn't a macro headline — it's the business environment you're operating in for the next decade, and it reshapes which seller archetypes survive.

Shaan Jain 4/2/26 Shaan Jain 4/2/26

Amazon's 1-Hour Delivery Is Live. Here's What It Actually Means for Sellers.

Every Amazon seller is talking about tariffs. Most are panicking. Here is why tariffs might actually create the best opportunity your brand has had in years.

Shaan Jain 4/2/26 Shaan Jain 4/2/26

The Retail Playbook Amazon Sellers Should Be Stealing Right Now

Brands at a recent Retail Brew event described the same operational moves: trim the catalog, own your customer data, and tie every promotion to an inventory date. Amazon's fee structure is now forcing sellers into that exact playbook, ready or not.

Shaan Jain 4/2/26 Shaan Jain 4/2/26

Retail Just Had Its Best Q4 in Years. Amazon Sellers Should Act Like It.

Q4 2025 earnings are in, and the data tells a different story than the anxiety running through seller communities. E-commerce hit $316.1 billion, paid units on Amazon grew 12%, and third-party sellers now account for 61% of all units sold . here's what that means for your strategy right now.

Shaan Jain 3/25/26 Shaan Jain 3/25/26

Amazon Is Suing to Keep AI Agents Off Its Platform. Here's Why That Matters for Your Ads.

A federal judge just blocked Perplexity's AI shopping agent from making purchases on Amazon — and buried in the court filings is a sentence every seller running Sponsored Products should read. Amazon argued it needs to protect advertisers who "pay only for legitimate human impressions." Your ad budget is part of what's being defended in federal court.

Shaan Jain 3/5/26 Shaan Jain 3/5/26

Amazon Is Building Its Own UPS. Sellers Are Paying for It.

UPS is cutting Amazon volume by more than 50% by mid-2026. Amazon's USPS contract expires this October. Both moves are accelerating a massive logistics buildout — and seller fees are funding it.

Shaan Jain 3/5/26 Shaan Jain 3/5/26

Amazon Spent $475 Million Trying to Sell Luxury. Here's What Actually Works.

Amazon's $475 million bet on Saks Global is now "presumptively worthless" after Saks filed for bankruptcy in January 2026. Two decades of luxury experiments reveal exactly what Amazon's platform is — and isn't — built to reward.

Shaan Jain 3/5/26 Shaan Jain 3/5/26

Amazon Just Cut 16,000 Jobs. Here's What That Actually Means for Sellers.

Amazon just cut 30,000 corporate jobs in three months. For sellers, this signals faster automation, stricter compliance enforcement, and less human oversight on the platform.

Ellen Oh 3/4/26 Ellen Oh 3/4/26

AI Is Now the Front Door to Shopping. Most Amazon Listings Aren't Ready.

Between Amazon Rufus, ChatGPT Shopping, and Google AI Mode, AI is now the first touchpoint in millions of purchase journeys. The listings optimized for keyword algorithms may actively underperform in this environment. Here's what to do about it.

Ellen Oh 3/4/26 Ellen Oh 3/4/26

Amazon Just Invested $50 Billion in OpenAI. Here's What It Means for Your Ads.

Amazon's $50B OpenAI deal isn't just a marketplace story — it's an advertising story. OpenAI's models are now available to Amazon's own product engineers. Here's what that unlocks for the ads platform, and what sellers should be doing about it today.

Ellen Oh 3/4/26 Ellen Oh 3/4/26

TikTok Shop Is Growing 120% YoY. Most Amazon Sellers Who Try It Fail Within 90 Days.

TikTok Shop is real. The growth numbers are undeniable. And most Amazon sellers who try it fail within 90 days for the exact same reasons. Here's what they're missing — and what the brands winning on both platforms understand that most don't.

Ellen Oh 3/4/26 Ellen Oh 3/4/26

Google Just Launched a Protocol That Lets AI Buy Without Visiting Your Website. Amazon Wasn't Invited.

On January 11, Google launched UCP — an open standard that lets AI agents browse and buy without users visiting any website. Shopify, Walmart, Target, and Etsy co-signed on day one. Amazon wasn't in the room. Here's what that means for your brand.

Ellen Oh 3/4/26 Ellen Oh 3/4/26

The Tariff Rollercoaster Just Got a New Drop: What the Supreme Court Ruling Actually Means for Amazon Sellers

Every Amazon seller is talking about tariffs. Most are panicking. Here is why tariffs might actually create the best opportunity your brand has had in years.