How to Add the ‘Works With Alexa’ Certification to Your Amazon Product

Selling a smart home product on Amazon? You can seek Works With Alexa certification, adding the badge to your listing.

The certification offers sellers a competitive edge while assuring customers of quality and compatibility. Works With Alexa products join Amazon's Smart Home Store, enhancing discoverability and credibility.

Before applying, review the program guidelines and ensure your product meets Alexa integration standards. Devices must integrate with Alexa through Echo Plus, a hub with a smart home skill, or a smart home skill.

Submit your application and, if eligible, complete three steps: request a submission form, submit products for testing, and finalize the certification process, including paying testing fees.

Upon successful certification, your products join the Smart Home Store, and you'll receive guidelines on using the badge. Complying with badge usage rules is essential for maintaining certification.

While the badge boosts competitiveness, gathering reviews remains crucial. Consider using Salesbacker to prompt customer feedback and increase product reviews for confident purchasing decisions.